Category Archives: Sports Marketing

Does it ever cross your mind how many people wake up every morning really loving what they do for a living? You will probably spend three quarters of your life hustling to make that dollar. Most people work a 9-5 job because it’s secure and comfortable, but is it truly their passion? I have to say that I wake up every morning looking forward to creating new opportunities and doing some pretty exciting things.  It’s easily attainable for any aspiring sports lover or entrepreneur by following a few steps. Many people ask me everyday, how can I get involved in sports and make a living from it? Well, here are some tips from my experience that may help on your journey. It Starts with True Passion You have to eat, sleep and dream about what you love. If you don’t love it, don’t do it. Cut your loses before you waste any more valuable time.  I was literally born with a baseball in my hand.  Sports was always in my blood and knew from when I was a kid, from collecting my first football and baseball cards in 1982, that I had to make sports my career, if not playing … Continue reading →

In any marketing campaign, you gotta be dare to be different. Many times, off the wall marketing ideas that are different from the norm, can have the most viral effect. The whole point of marketing is to get people talking about your products and services. The funny part is that the most effective campaigns are the ones that people think are initially stupid or don’t seem to make sense, but in fact, those are the marketing campaign’s consumers talk about the most. A great example is Old Spice’s new marketing campaign. The commercials are so strange, but so awesome at the same time. They have completely revived their brand, which was perceived as “Old” just a few years ago. No pun intended. Mission accomplished for the advertiser by daring to be different. After seeing other brands do it, I decided to come up with some clever ideas of my own. During the 2010 Orlando Magic season, I created the StayDwight campaign, to help convince Dwight to stay in Orlando and eventually retire in a Magic uniform. During the playoffs against the Hawks, I decided to dress up two of my friends in Gorilla suits with StayDwight shirts on and sit … Continue reading →

I like creating new things, coming up with cool new ideas, etc. I’m not a huge fan of writing, but from time to time I’ll provide my thoughts and opinions of a variety of topics such as sports marketing, new business ideas, social media trends and business networking. The web allows us to share our opinions with the world and help others be the best they can be as well. Life is too short not to share our knowledge with close friends and followers.